I am thrilled to share my experience working with Sweeter as they played an instrumental role in assisting CIIC PR in executing an experiential activation to introduce Jovē alkaline water to the masses. Working alongside Sweeter is a pleasure as they show great professionalism, knowledge, and expertise throughout the entire process.
The Jovē Hydration Truck visited 11 cities across three states, where Sweeter’s tour manager and brand ambassadors distributed over 26,000 bottles of Jovē water, branded swag, and shared the brand’s key messages with consumers. As a result of the Hydration Truck Tour, over 200 media placements were secured, which is a testament to the effectiveness of Sweeter’s strategy. From overall tour management and logistics to their tour team, whose enthusiasm and professionalism helped to create a positive and memorable experience for consumers, Sweeter ensured that everything ran smoothly the planning and execution of the tour. This allowed our team to focus on other aspects of the campaign, such as media relations and event planning.
Additionally, we planned and executed a media event in Miami to celebrate National Hydration Day and kick-off the Jovē Hydration Truck Tour. Sweeter assisted in this event and worked with our team to ensure it was a success. The event hosted top media and influencer contacts, resulting in incredible feature placements and over 700,000 media impressions.
Overall, working with Sweeter is a pleasure, and their assistance is invaluable in executing brand activations. Their knowledge, professionalism, and expertise are evident throughout the process, and I highly recommend Sweeter to any organization looking for a partner in producing an experiential marketing campaign.