We do it by never saying or accepting "No".
With a uniquely clever approach, we take the complex and make it look simple.
Brands and agencies look to Sweeter as their trusted experiential marketing agency partner to get it done – making it easy for our clients to focus on their many other responsibilities.
We pride ourselves in being highly-effective, thorough communicators. Open dialogue with our clients is fundamental to the ultimate goal – a seamless, well-executed brand activation that meets all expectations.
Through knowledge, passion, tenacity, relationships and most of all street smarts – Sweeter delivers impactful, on-brand mobile pop up experiences that get brands noticed and build long lasting connections.
In other words – We Got This!
Our 4 Phase Approach To Success
The Sweeter Approach
Listening, ideating and collaborating; that’s how we roll. We believe that partnerships create brand engagements that get people talking, snapping and posting.
Our Wheels
If it’s got wheels, we’ve rolled with it; from two wheels to custom vehicles that go way beyond traditional food trucks, our sweet fleet brings brands to life.
Our Sixth Sense
Sweeter brand activations touch on all senses and ignite the most important sense of all – EXCITEMENT!
Measuring Success
What defines success for your brand? Once those elements are identified, Sweeter’s objective will be to leverage our extensive experience and knowledge in order to deliver the desired results.
The Sweeter Approach
Listening, ideating and collaborating; that’s how we roll. We’re the experiential marketing agency with several decades of experience in the advertising and marketing worlds that you’ve been looking for to create brand activations that get people talking, snapping and posting. Share your experiential visions with us, no matter how outrageous, and we will turn them into mad success since “No” is just not in our DNA. Communicating and interacting while creating and producing impactful campaigns with measurable results IS the Sweeter Way.
It all starts here...
- Project Assessment and Intended Outcomes (What looks like success)
- Concept & Strategy
- Creative Ideation & Esthetic Design
- Identifying the Demographic & Targeting Relevant Locations
- Permissions, Permits or Beg for Forgiveness (Guerrilla)
- Budget & Timeline
- Identify anticipated KPI, ROI and ROR - how will the brand activation be measured?
Our Wheels
Lights! Camera! Wheels! Our promotional vehicles are the centerpiece of the experiential marketing events we produce, generating curiosity, excitement and engagement. If it’s got wheels, we’ve rolled with it; from two wheels to custom vehicles that go way beyond traditional food trucks, our sweet fleet brings brand activations to life. This is where the rubber meets the road to success.
Our experiential marketing vehicles include:
- Food Trucks
- Vintage Citroën Vans
- Airstream Trailers
- Glass Walled Trucks
- Motorcycle Sampling Sidecar
- Digital Billboard Trucks
- Coffee & Sampling Carts
- Ice Cream & Sampling Push Carts with Umbrellas
- Shipping Containers
- Pop Up Kiosks
- Custom Vehicles
- Advertising Trucks
Our Sixth Sense
Our experiential marketing events are sensorial by design, with dynamic visuals, sought-after swag, delicious food giveaways, and on brand messaging…even incorporating scent into some of our events – but we haven’t stopped there, Sweeter brand activations include the 6th sense – EXCITEMENT!
The 6 senses of success:
- Seeing - on brand visual assets, signage, custom fabricated elements, printed collateral, flat screens
- Tasting - food and beverages - curated on brand delicious sweet or savory tastes
- Hearing - on brand messaging, ambient music
- Touching - branded swag, attire, keepsake items for guests to remember
- Smelling - food/beverage aromas and scented diffusers
- Excitement - the sum of all of the above + live contests, social media moments
MEASURING SUCCESS
Each brand’s matrix for success uniquely differs. By leveraging Sweeter’s vast experience, we will deliver on our client’s desired goals – be it by QR scans, data capture, PR splash, content reels or bounce-backs, we know how to show results – this (too) is the Sweeter Way.
Units of Measuring Success
- Brand Recognition
- QR Scans leading to landing pages or social media
- Social Media Posting - IRL engagement captured by guests
- Buzz - Influencer, Media & PR attention
- Content Capture - Video, Photography
- On site Sales
- Bounce backs that drive attention to brick & mortar or online
- Statistics - Visual impressions & quantity of giveaways
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