FAQs

Sweeter was founded by Grant Di Mille in 2008. The original concept was a sweets food truck that vended on the streets of NYC that would grow into a fleet of trucks. Then Grant quickly switched gears – with his 25-year history of working in the advertising world, he realized how he could use his trucks to help bring brand’s messaging to the people.  He was one of the first (if not THE first) to wrap a food truck for the purposes of producing a marketing event for a brand…and he hasn’t stopped since.

We work with experiential agencies, full service advertising agencies, PR firms, media agencies – and of course, directly with brands that have their own in house marketing team.  Within these clients, we work with Owners, C-level people, managing directors, production directors, creative directors, marketing managers, brand managers, production managers, account teams – and it usually starts with the gatekeepers.  And to finish the thought, we work with start up brands to some of the most recognizable brands in the world.

It’s amazing how diverse the industry pool is when it comes to producing branded food truck promotions – and, of course, other vehicles!  Our clients include, but are not limited to the following industries:  automotive, beauty, skin care, retail, fashion, consumer goods, electronics, food & beverage, wine & spirits, finance, media, publications, tech, TV, film, entertainment, travel, and others.

The answer is both yes and no.  Sweeter is NOT a food truck business that produces events. Sweeter IS an experiential agency that primarily utilizes food trucks (and other types of vehicles) in the activations it produces.

Absolutely – yes!  As an experiential marketing agency, Sweeter is a “one stop shop” when it comes to mobile marketing event production. We will handle as much or as little as our clients will allow – although most clients prefer that we handle it all so every aspect is under our purview, which allows them to focus their attention on other responsibilities, other clients, other projects.

It all comes down to one word – COMMUNICATION.  Communication is the key to making things happen, keeping clients and resources in the loop – and probably most important of all – building relationships that are symbiotic and live beyond the initial reason for the connection.

Depending on the complexity of a project, the production cycle can run a matter of days to a couple of months.

In a perfect world we would love to have ten days prior to the event date to receive final approved art, although we have worked within far fewer days.  Some times rush fees come into play and we hate rush fees – but sometimes they are unavoidable.   And, the actual wrapping of the vehicle takes typically 1 to 2 days, depending on vehicle type, coverage and if any special elements are incorporated into the design.