Jovē Water – National Hydration Tour
Philly to Miami - and points in between
Jovē Water’s PR agency, CIIC PR, approached us to help them launch this new water brand to the public in Pennsylvania, Florida and Tennessee. The Jovē Water Hydration Truck toured for 2 months to 11 cities and disseminated 27,000 one-liter bottles of water to thirsty guests right in the middle of the hot summer months. Our incredible tour manager and local brand ambassador teams encouraged thousands of guests to scan a QR code on the side of the Jovē branded promotional truck in order to be entered into a contest to win a full year’s supply of Jovē Water, as well as other awesome branded swag.
Deep Hydration, 1 bottle at a time.
- Location Scouting and Permitting in 11 cities
- Logistics – receiving, storage and handling of 27,000 One-liter bottles of Jovē Water
- Tour management – 8 weeks
- Curated local brand ambassador teams
- QR Code Scan and Custom Swag Giveaways
1 liter bottles in the hands of new Jovē loyalists
Related Case Studies
Circle K – “Bistro to Go” Tour
Charlotte, Myrtle Beach & Tampa
The food truck, at first glance, branded with nothing more than “Bistro to Go”, was a collaboration stunt between Circle K, their PR firm and…
Learn more
HBO – Hacks (Season 2)
LOS ANGELES
Through their PR agency, for a second time Sweeter worked with HBO Max to help expand on a massive billboard takeover campaign to create buzz…
Learn more
Barbados Tourism
New York City and Boston
Who let the chicken out of the bag? Before we pulled up, they were queued up – more than 600 strong in both Boston and…
Learn moreFill out the form, we want to hear from you.