Bumble – Airstream

SoHo, NYC

Bumble Date, Valentine’s Day, Fashion Week, Airstream driving traffic into a Bumble Hive.

Bumble returned to Sweeter as their experiential marketing agency partner to promote a New York Fashion Week pop-up and to drive traffic into one of their community hubs called “The Hive”. For New York’s Fashion Week, they hosted a Hive in Artists & Fleas’ SoHo space for a full week. On Valentine’s Day, the final day, we positioned one of our Airstream trailers outside the space to draw people into The Hive and ultimately drive downloads and registrations for the Bumble App.

Inside the Airstream, we built a lounge that followed the brand’s aesthetic and included a GIF photo booth, custom Bumble-branded heart cookies from Sweeter’s kitchen, and offered people a chance to write “letters to your future self”, to be mailed out on a future Valentine’s Day.

For those looking for love – or just a cookie and a selfie – on Valentine’s Day, we gave them a chance to find their match with Bumble.

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Services Provided

Custom build out and wrap of one of our promotional Airstream trailers
Permitting of a high foot traffic SoHo location situated next to a brick & mortar pop up
Thousands of Bumble branded, hand decorated, heart-shaped cookies
Selfie Photo Booth situated inside the Airstream to capture moments that were posted to social media
Photographer capturing all the fun onsite activities
Implementation and collection of thousands of collateral card “Notes to Self” to be mailed out to each participant at a later date
Onsite Security Agent to make sure all were safe