Case Studies
Look at what Sweeter has done for some interesting startup and powerhouse clients who have entrusted us with creating experiential marketing campaigns for their brands.
Imagine the story your brand activation will tell…
Skinny Pop Popcorn
New York Stock Exchange
Celebrating the IPO for Amplify Brands, the parent company of the Skinny Pop Popcorn brand, Sweeter brought not one but TWO branded food trucks to share the excitement of the milestone with anyone and everyone within the vicinity of the New York Stock Exchange – and later on the streets of Manhattan. Sweeter’s team of brand ambassadors, supported by our crazy-organized logistics team, managed to disseminate over 10,000 individual servings of Skinny Pop Popcorn throughout the day. Amplify Brands also wanted to document the brand activation, so Sweeter brought in one of our talented videography teams to shoot footage where guests were interviewed and showed their love for the brand – ultimately resulting in the video you can see inside this case study.
Skinny Pop Popcorn
Barbados Tourism
New York City and Boston
Who let the chicken out of the bag? Before we pulled up, they were queued up – more than 600 strong in both Boston and New York City. With Chefette’s team in the kitchen creating their “secret recipes” and our BA team on the ground, we managed to excite, engage…
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Breast Cancer Awareness – Wacoal Bra Fittings
Soho, NYC
Don’t get us wrong, we are always inspired and motivated to do the best we can, however, when working on a philanthropic project that boosts awareness in the community and supports a very real cause, our passion is through the roof. For two seasons, in conjunction with wanting to support…
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Broadway – Thoughts of a Colored Man
YMCAs in Brooklyn & Bronx
Thoughts of a Colored Man, Broadway’s first all black production, wanted to bring Broadway to the “hoods” of Brooklyn and the Bronx. Taking inspiration from the show’s set, a barbershop, which everyone knows is the hood’s social club, Sweeter’s challenge was to recreate “the scene” – but this time on…
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Bumble – Airstream
SoHo, NYC
Bumble Date, Valentine’s Day, Fashion Week, Airstream driving traffic into a Bumble Hive. Bumble returned to Sweeter as their experiential marketing agency partner to promote a New York Fashion Week pop-up and to drive traffic into one of their community hubs called “The Hive”. For New York’s Fashion Week, they…
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Circle K – “Bistro to Go” Tour
Charlotte, Myrtle Beach & Tampa
The food truck, at first glance, branded with nothing more than “Bistro to Go”, was a collaboration stunt between Circle K, their PR firm and Sweeter…attracting the curious while revealing a surprise! “The Stunt” which was deployed on a multi-city tour along the eastern seaboard & ending in Tampa, FL,…
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Financial Times
New York City & Washington DC
Championing Better Business… The FT joined forces with Sweeter to create a buzz around their new platform – The New Agenda – The FT’s brand platform which signifies their journalistic leadership on crucial global trends and themes. The FT, looking to increase brand awareness and readership in two of the…
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Gillette Venus X Rifle Paper Company
SoHo & Union Square, NYC
If there is one singular word to describe this activation, it’s STUNNING! Gillette Venus x Rifle Paper Company were celebrating the 3rd year of their special collaboration and wanted Sweeter to produce a brand activation to get noticed and take the excitement viral – and, what better way than…
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HBO – Hacks (Season 2)
LOS ANGELES
Through their PR agency, for a second time Sweeter worked with HBO Max to help expand on a massive billboard takeover campaign to create buzz around the premiere of Season 2 of their hit show “Hacks” in greater Los Angeles. Sweeter commandeered a fully branded motor coach, outfitted to look…
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